How Much Does SEO Cost?
‘Cheap’ does not mean ‘valueable’.
Search engine optimisation (SEO) is an important aspect to consider when creating a successful website, but it has always been difficult to answer the common query of exactly how much SEO will cost.
With so many variables to consider when developing an SEO strategy, it is often very difficult to estimate the cost and the return on investment which an SEO project will provide.
Understanding the variables
There are so many variables within the marketplace which can impact the success of an SEO project and its pricing.
For example, the competitiveness of the industry and the area where your business is based will have a large impact on success.
Budget vs Competition
If a business has a low level of competition and only offers services in the local area, a small SEO budget would have a large impact.
An identical business with lots of competition covering a larger area, would need to invest a larger budget to benefit from an increase in website visitors.
The entire current digital presence
There are also variables in terms of the value improved SEO could offer to a business.
Within the marketplace, different industries benefit from a varied amount of potential traffic, so boosting a website to a top position in Google search results might have a more dramatic impact for one industry than another.
It is also important to consider the current digital presence of a business, such as the size of the current website, its structure, the content and use of keywords, the current SEO issues and how many valuable links and domains point to the website.
It is quite common for an old, slow website to rank in a better position than a new website because the older site has built a well-established network of backlinks.
To consider a strategy and potential cost of an SEO project, it is important to consider the entire current digital presence.
Common SEO pricing models
There are a variety of pricing models used by SEO agencies including project-based pricing, monthly retainer models and hourly based services.
The majority of SEO agencies will offer pricing models which suit the diverse needs and budgets of their clients.
Ruff Idea’s pricing models
With lots of experience within the SEO marketplace, we have learned how to provide SEO services which are tailored to the unique requirements of our clients.
We can offer everything from SEO services based on a monthly retainer to one-off SEO projects.
When considering the ideal pricing model for our clients, we consider factors such as the size of the website, the level of content development, technical issues, the business’s location, backlinks and the level of competition the business faces.
In most cases, we recommend beginning with an audit of your current site, then an ‘SEO build’ in the initial month where we address technical issues and carry out any priority work.
We always consider the budget of our clients, so we can optimise the scope of our work to align the services with the budget availability.
A successful SEO strategy needs to consider so many variables surrounding the businesses website and budget, so it will always be a difficult question to answer easily.
However, it is worth remembering that we can help your website make SEO progress at almost every budget. To find out more about our SEO services, please contact us.