From Ruff Idea
A comprehensive content marketing strategy is a sure fire way to up your seo game. Clever content creation is now a widely recognised technique to help increase rankings, website traffic and leads. Getting your content mix right is important and can include blog posts, videos, articles, images, e-books, newsletters with interesting and appropriate copy.
Content marketing revolves around creating, publishing and sharing content with your existing and prospective audience. The objective being to attract new clients. Social media networks are the vehicle of choice when distributing your content, along with video platforms and a well structured email campaign.
“Content marketing is the newest form of search engine optimisation and, when done well, can have a dramatic effect on inbound enquiries”
Why Does Content Marketing Matter?
We are in new era of marketing and advertising. Less and less people are using traditional media, such as flicking through a phone book or the classified ads. Technology is such that we can even fast forward through TV ads. The new buying generation are hungry for great content and personal engagement. Your posts, tweets, blogs, and site pages are your ads of the future. Great content will keep your customers engaged with and loyal to your brand. We must think about engaging and having conversations with customers before they make the decision to purchase, this is where great content marketing plays it’s part.